Website Redesign● Live

RJ's On The Lake

From outdated and desktop-only to modern, mobile-first, and found on Google — a full digital transformation for a Lindenhurst, IL landmark.

View Live Site

100%

Mobile Friendly

Passes Google's mobile test

Early

Delivered

Ahead of the deadline

GA4

Analytics Live

Full event tracking active

SEO

Optimized

Local search ready

The Challenge

A 40-Year Legacy, Held Back by an Outdated Website

RJ's On The Lake has been a Lindenhurst institution since 1981 — award-winning pizza, a gorgeous lakeside patio, and a loyal local following. But their website told a different story.

The old site wasn't mobile-friendly, meaning most visitors on their phones had a broken experience. There was no analytics, no SEO, and no way to capture customer emails for promotions.

In the restaurant business, your website is your first impression. Theirs was letting them down.

Before Lumis

✗Not mobile-friendly — broken on phones

✗No Google Analytics — flying blind

✗No SEO — invisible to local searches

✗No email capture — losing repeat customers

✗Outdated look & feel — didn't match the brand

What We Delivered

Everything They Needed, Nothing They Didn't

Five focused improvements that transformed their digital presence — delivered ahead of schedule.

Mobile-First Redesign

Rebuilt the entire site to look and work perfectly on phones — where 70%+ of restaurant visitors come from.

SEO Boost

On-page SEO, meta tags, schema markup, and Google Search Console setup so locals can find them easily.

Google Analytics

Full GA4 setup with event tracking so the owner can see exactly how visitors interact with the site.

Email Newsletter Signup

Integrated newsletter signup to grow their customer list and send promotions directly to regulars.

Look & Feel Overhaul

New color scheme, typography, and photography layout that matches the warm, lakeside vibe of the restaurant.

★★★★★

"Lumis Web Studio delivered exactly what we needed — professional, fast, and easy to work with."